WWF-Malaysia, together with partners Association of Wedding Professionals Malaysia (AWP) and Shark Savers Malaysia (SSMY), announced their consumer engagement on shark-fin consumption reduction through the “Wedding without Fins Project.” The objective of this project is to encourage the wedding industry to be stewards and inspire wedding couples to go fin-free at their wedding ceremonies.
WWF- Malaysia urges restaurants, retailers and hotels to adopt a dining policy by removing shark fins from menus or substitute it with alternative ingredients. Businesses plays a role in shifting the market demand by reducing the availability of shark fins in their businesses.
For many generations, it has been considered a delicacy, sometimes known as 'the auspicious soup', and is a symbol of luxury, hence its immense popularity during special occasions, in particular weddings.
Photo credit to Yeh Poh Chung (Wondrous Vision)
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